Apple launched the Apple Store app for its customers in India on January 16, 2025. It provides customers with the most personalized way to buy Apple’s innovative products and services. Now Indian customers can shop directly through the Apple Store and get personalized suggestions according to their needs.
Karen Rasmussen, Apple’s online retail head, said, “At Apple, our customer is the center of every initiative. We are excited to reach more and more users and strengthen our relationship with them by launching the Apple Store app in India. Through this app, customers can experience Apple’s great services, and their shopping will become easy and special.”
Design and features of the app
The Apple Store app is designed in such a way that customers can easily find the products they need and have a great shopping experience. It has many tabs, which make shopping more convenient.
1. Products Tap
In this tap, customers can also get information about important features of Capital, like the latest products, accessories, cantonment business, trade, and financing options.
2. For You Tab
This tab gives customers suggestions based on their needs and preferences. It also has the option to access saved or favorite items quickly.
3. Go Further Tab
In this section, customers can take a personal setup session online with Apple experts to set up their new device. Apart from this, they can get tips to get the most out of their device through short videos or by attending Today at Apple sessions held at the local Apple Store.
4. Personalization Options
Customers can customize their Mac with a more powerful chip, additional memory, or additional storage. In addition, they can choose to engrave emojis, names, initials, and numbers on AirPods, iPads, Apple Pencils, and AirTags for free. These customizations are available in eight languages. Soon, customers will also be able to get the option to schedule digital gift messages.
5. Delivery and pickup facilities
Through this app, customers can schedule delivery and pickup of their favorite products. This ensures that their shopping is quick and convenient.
Apple’s Presence in India
Apple opened its first two stores in India in Delhi and Mumbai in April. The company plans to open more stores in Bangalore, Pune, Delhi NCR, and Mumbai in the coming time.
Apple’s market growth in India
India is the world’s second-largest smartphone market and is becoming an increasingly important market for Apple. The company began manufacturing iPhones in India in 2015 and has since expanded its production capacity through partners such as Foxconn and Tata.
Apple Store offers additional services for customers.
Apple gives customers the option to attend free training sessions where they can learn the best ways to use the products. Customers can also access information about Apple Trade Notes and financing options through the app.
With this launch, Apple has not only provided a new and great shopping experience to Indian customers but also strengthened its presence in the country.
