Instagram was designed as a photo-sharing app, but it has quickly become one of the most popular social media platforms.
It now has more than 500 million users, and businesses are starting to realize the potential for marketing their products and services on Instagram.
In this article, we will look at how you can use Instagram to market your business, and hopefully bring in the customers/audience that you need to keep your business going and engage with Instagram users.
Setting up your Instagram account
The first thing you need to do is set up an Instagram account for your business. Make sure you use a relevant username, and profile picture, and fill out your bio with information about your business.
Once you have set up your account, start posting interesting photos and videos that highlight your products or services. Use hashtags to reach a wider audience and consider running ads on Instagram to promote your posts.
If you want to make a good start of it, but do not have the proper numbers right now for a responsive audience, you may need to look into areas such as how to buy Instagram followers as well as digital marketing techniques, so you can start from a solid base and work your way up towards maximum visibility.
Remain engaged with your audience
Make sure you are active on other social media platforms, such as Twitter and Facebook to promote your Instagram account.
You want to show your audience that you are there to listen to their feedback and respond to any issues they may have or praise they want to give; this shows them that you are monitoring the platform and that you want to speak to them.
You never know, it may be able to give you ideas on how best to approach various content you want to branch out in.
Utilize the visualness of Instagram
Instagram is a visual platform. This means that you can use images and videos to capture your audience’s attention and engage them with your brand.
You can also use hashtags, as previously mentioned, on your photos and your reels to reach a wider audience and run contests and giveaways to engage your followers.
This may also mean that you could appear on the explore page for people’s Instagrams, so your visibility reaches higher.
If you have a new product out, then those photos and videos can make all the difference.
You do not just want to post them once, you should look at doing multiple posts of the product from different angles, different setups, catchy visuals, and wording underneath the post.
All of this together can create a great way for people to see what you are selling, plus the more they see it when they scroll, the more they may think about buying it or following a link to your site to view it further. Visuals matter.
Hire that influencer
Another great way to engage your audience on Instagram is by using influencers. Influencers are people who have a large following on social media and partnering with them can help expose your brand to a new audience.
The use of influencers has risen over time, especially with digital platforms growing and people going online more to get what they need.
An influencer not only can bring in their own audience, but they have the potential to expand on yours.
Collaborating with them will give you a better chance at reaching out and developing stronger connections down the road.
Also, they could connect you with other influencers or brands that are in the same vein as you, promoting your visibility more and bringing a whole lot of customers in simply by being online and willingly connecting with these influencers.