Smartphone companies launch new models every year. Many smartphone brands, such as Apple, Samsung, Motorola, Nokia, OnePlus, and many more, unveil new smartphone models each year. However, some features, specs, and phones look almost always the same as their smartphones did the previous year.
But still, many mobile phone users and techies wait for the next generation model desperately to see what new features they will add to the present year’s model. It is the smartphone brands race that will bring new features and technologies before other companies.
Reasons Smartphone Companies Launch New Mobile Phone Models Every Year
So following the reasons behind why mobile phone brands announce new devices.
1. New Technology
One of the main reasons for this is technological advancement. Every year new technologies such as better cameras, faster processors, and better battery life are available. Consumers love these new features, and their experience is better.
2. Competition
The second reason is competition in the market. Every company wants to stay ahead in the market and provide new and better options to the customers.
3. Customer Demand
The third reason is the changing consumer preferences. Consumer expectations and their needs keep changing over time, and companies introduce new models keeping these changes in mind.
4. Brand Image
Launching new models strengthens the brand image of the company. This is a way to show consumers that the company is constantly innovating and bringing new products.
5. Product Lifecycle
Every product has a life cycle. After some time, the demand for old models decreases. Therefore, companies introduce new models so that they remain fresh in the market.
6. Consumer expectations
As technology advances, consumer expectations also increase. They expect better performance, new features, and a more convenient design.
7. Partnerships and Collaborations
Sometimes companies leverage new technology or features in partnership with other companies. Such new models give consumers the benefit of these new partnerships.
8. Software update and security
One of the reasons for launching new models every year is to provide better security features with new technology and software updates. Older models do not have new software features and security patches, so companies want to provide a safer experience to consumers by launching new models.
9. Reduction in the cost of technology
New technologies become more affordable over time. Previously expensive technology components now become cheaper, allowing companies to incorporate these technologies into their new models. This means they can provide more advanced features to consumers at a lower cost.
10. Profit
Launching a smartphone every year also boosts the company’s profit because many users want to upgrade their smartphones annually. Either they get bored with the previous year’s model, or they follow the latest trends. Thus, the company achieves higher sales and increased profits.
Thus, technological advancement, competition, changing consumer expectations, brand image, partnerships, security features, and a reduction in the cost of technology cause smartphone companies to launch new models every year.
