Tracking SEO Performance: Learn About The Important Metrics
One of the most significant reasons for implementing SEO strategies is to “rank higher” on the SERPs (Search Engine Result Page). Every step that a digital marketer takes, whether providing quality content or using backlinks, is to achieve this target.
However, reaching the first page of the search engine is a long and continuous process. To achieve this, marketers need to accomplish other targets as well. So, how will digital marketers know if the SEO strategies are working or not?
Luckily, there are numerous ways (or you can use the term “Metrics”) that help in tracking SEO performance. So, let’s learn more about these metrics.
Organic Website Traffic
Organic traffic includes those people who landed on your website using search engines like Google, Yahoo, or Bing. It helps improve the target audience’s trust, increase website visibility, and generate high-quality leads. If your organic online traffic is increasing, it is an indication that your SEO strategy is progressing. Your website can provide the user what they are looking for, regardless of whether it’s a product or service.
How to check organic traffic using Google:
Open “Google Analytics” > “Acquisition” > “All Traffic” > “Channels” > “Organic Search.” Here you’ll see a table which will provide you all the information that you need.
Note: You can also generate high website traffic using paid advertising. However, for better and prolonged results, it is essential that you create a balance between organic and paid traffic.
Backlinks provide insight into the success of the link-building strategy. It is one of the top-ranking factors of search engines. Besides that, there are numerous reasons why links are important for SEO, especially for new entrepreneurs. It helps in improving the website traffic and credibility. Moreover, high-quality links indicate that the content published on the site is authentic and reliable. Several backlink analytic tools can help you identify new backlinks, check link-building progress, and discover when links are deleted.
How to check backlinks using Google:
Open “Google Analytics” > “Acquisition” > “All Traffic” > “Referrals.” Here you can get a backlinks report.
Click-through rate or CTR indicates the number of people who clicked on your website/web page from search results. CTR helps in determining how effective the meta description and title tags are in attracting the user. In case the CTR is low, it means you need to improve the titles, URLs, or Meta descriptions. One way to do this is by using relevant keywords.
How can you check CTR using Google:
Open “Google Search Console.” On the left side, you can find “Search Traffic” > “Search Analytics” > Here, you’ll have three options, i.e., “Click,” “Impression,” and “CTR.” Click “CTR,” and you’ll get the report. Moreover, you can also learn about the best keywords and top-performing pages. Thus, you can modify your strategy accordingly.
To sum it all up!
These are some of the very crucial metrics that can help in determining the success of SEO strategies. Besides these, you can also check the conversion rate, domain authority, or bounce rate. Nonetheless, it is essential that you regularly check the progress and make changes in your strategies accordingly.